The Power of Color

by Daren Joy

I grew up with color.  I was born into an Artist family and was behind the color wheel before I was riding a bike.  I studied color theory all the way through college and then in my post-graduate years studying vibrational and energetic color psychology.  Yet color still remains a mystery to me.

When I am speaking about our range people often ask me, “which color should I choose?”  This seemingly simple question is actually quite complex. My response often is, “the perfect color for you hasn’t been named yet.”  Or, “which part of you is asking?” This might get a smile, but then my practical side comes forward as I offer the question, “How do you intend to use your bottle?”  This can help narrow down the choices. Many people like more than one.

I thought that I might offer what a few of our colors mean to me, which might serve as a helpful guide in determining which color bottle might fit you the best.  This can also be helpful in choosing one as a gift for someone else.

  Red is often associated with passion and fire.
Red attracts attention, in fact red demands it.
It is energizing and appeals to the more instinctual
side of our selves. I chose a red that has a strong
passionate nature, with a depth and grounding in
tradition and wisdom. A sustaining and transformative
color. Great on the bedside table and for those who
are seeking a conscious lifestyle change.
     
  Orange represents creativity and manifestation; an
openness to new ideas.  Itcan make one hungry for
stimulating nourishment.  It can provide relief from daily
patterns and programming. It represents expressiveness,
originality and levity.  Our orange has a vintage vitality to it,
like a past vision of a positive future.  It is the sunset and a
tangerine mixed into one.  It is about finding what is fresh
in what is eternal.  Create yourself.
     
  Spring Green represents new life, a compassionate heart
and unending resource.  It shows a connection to the earth,
to health and wellness.  Sometimes I get up in the early morning,
just before the sunrise.  I reach for my green bottle and fill it with
hot water and lemon and leave the house for a long hike to the
Marin headlands.  This is my commitment to myself and my
green bottle reflects this beautifully.
     
  Pearl White represents wisdom and transparency.  When all of
the colors of light come together they mix to form white light. 
Having both the color of experience and containment of clear
restraint is wisdom to me.  The personality is in the very fact of
being. And yet through this clarity it is fancy, classy and chic all
at the same time.  Go figure…
     
  Sky Blue is reserved and looks different in almost every setting. 
Sometimes it channels the bright light blue of the early morning
and sometimes reminiscent of the receding fog of a San Francisco
afternoon.  It is a modern color – Le Corbusier would have loved
this color. Meant for those who focus on the poetry of utility,
and that is the fashion statement.
     
  Midnight Blue represents strength and focus.  A more inward
vision and direct connection to what is important right now. 
It is a masculine color but certainly not for men only.  I often
give this color to people for their first bottle.  It is a safe choice
and a good launching pad for adeeper exploration
on the next bottle.

 

With all of the emotional content that color brings forth I try to design a range where there is something for everyone. A safe choice, an extravagant choice, a carefree choice, a wise choice.  Is there a color that you feel strongly about?  An event with which you associate a particular color? As I said earlier, color continues to be a mystery to me. I can’t imagine a day without experiencing and reflecting on the subtleties of our color-filled world.