LIFEFACTORY LAUNCHES MAKE IT YOUR OWN HYDRATION LINE FEATURING A MIX AND MATCH CAP SYSTEM

Streamlined hydration solution allows consumers to choose a cap based on their activity. 

------

SCHAUMBURG, Ill. (March 7, 2018) – Lifefactory, creator of stylish housewares solutions that inspire healthy living with high quality, BPA-free glass products, is excited to announce the launch of its Make It Your Own Hydration line featuring a new mix and match cap system. Lifefactory is adding three innovative cap designs to allow consumers of all ages to choose a cap based on their activity.

The company offers a range of products designed to grow with families through every life stage, from infant to adult. Whether traveling, going to the gym, or simply relaxing at home, consumers can now accessorize their 12 oz., 16 oz., and 22 oz. Lifefactory glass bottles with one of the new compatible caps, including:

  • Pivot Straw Cap: straw pivots on axis to enable easy drinking and provides no-tip sipping for convenience.
  • Active Flip Cap: features a fast flow rate, perfect for high intensity activities and life on the go.
  • Press-n-Go Cap: one hand open and close feature for convenient sipping.

“Our new mix and match cap system will help streamline how consumers hydrate by eliminating the need to have multiple bottles to serve different purposes,” said Ken Castellano, VP of sales, Lifefactory. “The Make It Your Own Hydration line offers people of all ages a simple way to enjoy our portable glass bottles, no matter the situation. It’s a solution that represents our continued commitment to inspire healthy living with products that fit people’s active lifestyles.”

All hydration bottles will feature Lifefactory’s iconic protective silicone sleeves and will be sold with the popular classic cap that has long been a favorite of users. The mix and match caps will be sold separately, offering consumers streamlined solutions for staying healthy and hydrated.

The Make It Your Own Hydration line will retail between $17.99-$22.99 MSRP and be available in a full range of sizes and new colors. The new complimentary mix and match caps will be sold separately for $9.99 MSRP.  The retail launch is scheduled for May 2018 but the collection will be on display at the Lifefactory booth at the 2018 Natural Products Expo West (#2437).  All components are BPA-Free, made in the U.S. or Europe, and are dishwasher safe. 

Lifefactory, Inc. was acquired by Thermos L.L.C., the world’s leading manufacturer of portable insulated food and drink containers sold under its flagship Genuine Thermos® Brand, in July 2017.


About Lifefactory, Inc.

Lifefactory fuses modern design, highest quality materials, and exceptional utility to produce a full line of BPA-free glass houseware products for everyday life. Our products are built to grow with your family through every life stage, from our baby bottles, to our iconic adult water bottles, wine and beverage glasses and oven-friendly food storage. We believe in manufacturing our products responsibly with trusted partners. All our components are dishwasher safe and are made in North America or Europe. Learn more at http://www.lifefactory.com.


About Thermos L.L.C.

Since 1904, Thermos has provided unique solutions for keeping food and beverages hot, cold and fresh. Today, Thermos is a global manufacturer of an expanding range of innovative portable food and beverage containers that provide a more comfortable, enjoyable eating and drinking experience for people on the go. Visit www.thermos.com, facebook.com/Thermos and @Thermos.

 

###

 

Contact:

Lindsey Crawford
(415) 729-0063

PR@Lifefactory.com

 


Leave a comment